Tempo

Digital Design and Marketing

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Hot Clubs and Facebook

With all the hand wringing about Facebook being so unpopular with teens I can’t help but think that that social networks have a problem not really faced by other technology properties; namely that whether they are physical or digital, ‘cool’ social experiences have an expiration date. 

Look at the long arc from Friendster to Myspace to Facebook to Twitter to Instagram and it could easily be the lifecycle of bars and restaurants in NYC where a 2-3 year run of relevance is considered normal and a 5+ year run is almost unheard of. In those social spaces cool just never stays cool for very long and that’s an accepted part of the business. In that light Facebook’s effort to stay cool forever seems a lot more daunting. 

Social networks have things in their favor that restaurants and clubs don’t of course (lock-in based on profile and data accumulation for one) but they seem to be impacted far more by perception of cool than other digital properties (nobody dumps google because their mom uses it).  We didn’t expect Level V to last forever…why should we expect Facebook to?

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The best part of this is how seriously it re-thinks what a calendar even is.

I really cant wait for it to work with exchange.

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Goodbye to All That

The removal of Scott Forstall from his role as head of iOS is going to end up being a huge positive gain for Apple. As ridiculous as skeuomorphismwas in most of Apple’s work, what was worse was the damage it did to the vaunted hardware software pairing. Using an apple device has felt like walking up to a BMW, opening the door and finding it filled with velour seats.

A lot has been written for and against Forstall’s design view and while I think that’s a discussion worth having, it misses a larger point. Specifically, Apple cannot move forward as an iconic design company with competing design visions appearing in the same product. With John Ive in control there will be good and bad design just as there always has been, but there will also be a singular vision that’s been badly missed. 

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Google Travel

Starting to imagine the kind of mobile travel product Google could put together by combining the Google Now work with Zagat, Frommers and their flight search data. If they can actually integrate owned high quality content (not UGC) with their robust toolset it would be a completely amazing customer experience that has eluded just about everyone.

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Google really paying off on the here and now aspects of strong mobile design

(Source: google.com)

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interesting as a navigation standard

(Source: honcheng.com)

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Pretty smart Path…pretttttty smart…

Pretty smart Path…pretttttty smart…

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Seriously embracing a system like this might help prevent showrooming through service but it still wont help the fact that internet fueled price transparency makes it easy for shoppers to be buyers somewhere else. 

Seriously embracing a system like this might help prevent showrooming through service but it still wont help the fact that internet fueled price transparency makes it easy for shoppers to be buyers somewhere else.